Roccer at the BIRTV 2023 exhibition

Beijing International Radio, Film and Television Exhibition (BIRTV) is the world's largest broadcasting and television industry exhibition. This year's exhibition was held at the China International Exhibition Center in Beijing from August 23 to 26. With the theme of "Integrating Media with Quality and Enjoying New Life with Intelligence", this year's exhibition has an exhibition scale of more than 50,000 square meters, bringing together more than 500 radio, film and television manufacturers and operators from more than 50 countries and regions.

The Series of HMI lamps is professionally applied to film and television shooting. The luminous flux is extremely high , up to 100lm/w.  The color temperature is close to 6000k and the color rendering index can reach 90, displaying the true color of photographed subjects. Due to the continuous improvement of technology, the quality is very stable and wattage from 400W to 4000W are available.

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This exhibition has made new breakthroughs in new technology fields such as 5G, AI, virtual reality (VR), augmented reality (AR), and mixed reality (MR). The application of 5G technology has made emerging services such as ultra-high-definition video and 4K live broadcast possible. The application of AI technology has promoted the development of machine learning, intelligent production and other fields. The application of VR, AR, MR and other technologies has provided new ideas and forms of expression for the radio and television industry.

The exhibition also showcased the latest achievements of China's radio and television industry. The State Administration of Radio and Television issued the "Opinions on Promoting the Integrated and Innovative Development of Radio and Television" and "Opinions on Promoting the Development of IP-based Radio and Television", which pointed out the direction for the integrated development and IP-based development of the radio and television industry. China Central Radio and Television has launched a number of new programs such as "Tiangong Space Station HD Live Broadcast", demonstrating the strong strength of China's radio and television industry.

This exhibition has achieved complete success, providing a good platform for the exchange and cooperation, technological innovation and industrial development of the radio and television industry.

Here are some specific highlights:

A breakthrough has been made in the application of 5G technology. The three major operators including China Mobile, China Telecom, and China Unicom demonstrated 5G+4K live broadcast, 5G+VR/AR and other applications, bringing an immersive audio-visual experience to the audience.

AI technology is widely used. Artificial intelligence technology has penetrated into all aspects of radio and television production, dissemination, and operation. China Radio and Television has demonstrated an AI intelligent production system, which can automatically complete tasks such as program editing and subtitle generation.

Virtual reality and augmented reality technologies are booming. There are more and more applications of VR and AR technologies in the radio and television industry. China Film Group Co., Ltd. showed the VR movie "The Wandering Earth", allowing the audience to experience the scenes in the movie immersively.

China's radio and television industry has achieved fruitful results. China Central Radio and Television has launched a number of new programs such as "Tiangong Space Station HD Live Broadcast", demonstrating the strong strength of China's radio and television industry.

Overall, this exhibition showcased the latest achievements of the radio and television industry in terms of technological innovation and industrial development, and pointed out the direction for the future development of the industry.